Agentic GTM Performance Platform

Agents forrevenue teams.

Move the metrics your tools can only diagnose.

Layer agents are trained on your playbooks and customer context, connected to your existing tools, deployed where your team already works, helping them source, prepare, perform live, and follow up.

Trusted By Leading B2B Revenue Teams

Payhawk
Modulr
Risk Ledger
Atlar
Cronofy
Vixio
Rivero
Medfin
Mecenat
Times Higher Education
Tacto
Datamaran
SALESmanago
Atmio
Legalfly
9fin
Payhawk
Modulr
Risk Ledger
Atlar
Cronofy
Vixio
Rivero
Medfin
Mecenat
Times Higher Education
Tacto
Datamaran
SALESmanago
Atmio
Legalfly
9fin

the problem

The old playbook added visibility – not leverage.

GTM became more measurable and professional. But insight still had to become action through people. The role was instrumented, not reimagined. The metrics prove it.

0

months

0

%

<0

%

* The Bridge Group, 2024 SaaS AE Metrics & Compensation Benchmark; Salesforce, State of Sales Report 2026.

[ 01 ]

Ramp requires real practice. Real practice costs pipeline.

[ 02 ]

Preparation is inconsistent.

[ 03 ]

Deal-defining moments are handled inconsistently.

[ 04 ]

Coaching depends on manager time and skill.

[ 05 ]

Admin steals customer time.

The Solution

One agentfor every GTM team member.

Layer gives every GTM team member more leverage by shifting context-heavy work to agents. Your team spends less time researching, preparing, seeking approvals, and documenting and more time creating pipeline, advancing deals, serving customers, and driving growth.

Prepare

Walk into every important conversation with the context, risks, and recommended next-best action to win the stage.

Prepare workflow showing conversation context and next-best actions
Recommended approach panel

Practice

Rehearse discovery, objections, qualification, negotiation, pricing, renewals, and competitive moments before the stakes are real.

Practice roleplay session interface
Roleplay participant card

Perform

Get guidance, coaching cues, approvals and next-step
support in the moment.

Live performance coaching interface
Collapseexpand_less
visibility
Sarah, Michel and You
Thursday, 16 April
Listening Now

Michel asked about security and data residency.

Suggested Answer

Lead with SSO, audit logs, role-based access, and EU data residency. I'll attach the security brief after the call.

Just Now

Good, send me the brief after.

The 22% discount is above your 15% approval limit.

I've prepared the approval request with deal context and close date. Send to Sarah?

Just Now
Approval SentSeenApprovedcheck_circle

Follow up

Draft follow-ups, update CRM, book next the meeting.
Increase customer time.

Follow-up and CRM update workflow

Improve

Learn from every interaction.
Coached after every call.

Layer sessions coaching dashboard
Discovery call coaching session review

How was the sessions? Let us know

Agents live in and are powered by your existing stack:

Gong
Salesloft
Outreach
Chorus
Salesforce
HubSpot
Google Calendar
Gmail
Fireflies
Circleback
Gong
Salesloft
Outreach
Chorus
Salesforce
HubSpot
Google Calendar
Gmail
Fireflies
Circleback

& 600+ more

why now

The era of unassisted GTM is ending.

The first wave of AI automated tasks. The next wave improves performance. Revenue work is too human to automate blindly, but too important to leave unsupported.

Leadership control

Leadership defines the standard. Agents reinforceit at every touchpoint.

Set what agents know, how they behave, and what actions they can take.

Metrics

Built to improve the metrics revenue leaders already care about.

Line chart showing reduced ramp time

2-months ramp time

Compress learning time through Roleplay and Simulation.

Circular progress showing 90 percent quota attainment

90% quota attainment

The right message and the right moment, our Co-pilot lifts win rates.

Circular diagram showing 15 hours saved per week

15 hours back per rep per week

Prep, CRM, follow-up, and admin move out of the way.

Forecast confidence visualization

Higher forecast confidence

Use deal context and more to know what is really likely to close.

Playbook adoption visualization

Stronger playbook adoption

Prep, CRM, follow-up, and admin move out of the way.

Built by GTM operators,not tourists.

We have lived the problem. We know the metrics. We understand the operating system of a revenue team.

Layer is founded by Even Walser, former CRO at GoCardless, Decibel, Brandwatch, and Topsy.

Even has scaled software companies from zero to $180M ARR, helped raise over $550M, and built GTM teams across North America, Europe, and Australia.

Layer team in London

Built by people with hands-on experience across product, engineering, revenue, and operations at the companies below.

Sage
Criteo
Xero
Brandwatch
HubSpot
Medallia
Apple
SAP
Parallels
Paperclip
Como
Swiggy
Perfios
SBI Card
ADGM
Sage
Criteo
Xero
Brandwatch
HubSpot
Medallia
Apple
SAP
Parallels
Paperclip
Como
Swiggy
Perfios
SBI Card
ADGM
Sage
Criteo
Xero
Brandwatch
HubSpot
Medallia
Apple
SAP
Parallels
Paperclip
Como
Swiggy
Perfios
SBI Card
ADGM